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Directly on entering the fairground, on our way to the first pavilion, we were led to a space where we were presented with the principal innovations in sustainable production, materials, techniques, and investigation. This was one of the main themes of this Euroshop. Though this idea is good in itself we can still improve a lot as branch in this respect. We found non ecological materials, for good reasons we won’t name them here, which keep on being used because no substitutes exists that offer the same ... [read +]
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The artist who realized this installation for the MCM Company in Düsseldorf is called Graig Redman. Right on entering the city we met this huge eye that seemed to want to swallow us with its fixed stare. It really made a great impact! More so because we found that inside the eye a video about MCM Company was shown.
This was followed by many show windows that welcomed us at Euroshop. During the last edition of Euroshop, when the first signs of the financial crises were announcing themselves, such show windows were hard to find. But this year, we reencountered many firms that, with the help of design agencies, were offering us really interesting setups as a welcome.
Apart from MCM, Norman King, Tommy Hilfiger, Herme.... [read +]
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